SELF PROMOTION ON FACEBOOK

Sharable content will put you on the fast track to acquiring new Likes but do Likes translate to payable design projects? Personally I try to promote myself un many ways online. I have a personal Facebook page and a professional Facebook page called Ian Ransley Design and Illustration. Please join it. I use it to promote my work but I also us it while I am designing or to throw up several concepts to get feedback from followers. My theory is your friends are one of the best ways to get the word out you are trying to find freelance design work.
Facebook is an ever-evolving social network which offers businesses many options to market their services. But are the main users of Facebook females between the ages of 18 to 24? Is that really the audience I want? And are most people accessing Facebook from their phones? I think Facebook is still a confusing marketing platform for businesses. Like anything ensure your audience doesn't bore of your brand due to repetition. Refresh or continue to add new content as often as possible so you stay visible and more importantly, the content is interesting. I like the platform because as a graphic designer, I get critical feedback in a safe environment. What do you think about marketing on Facebook as a freelance designer?