The 2014 Bridgestone NHL Winter Classic took home best sporting event of the year from the Business Sports Journal. Why this is significant for me personally? I was the designer of the event! Designing for a Berkeley-based design firm called Moss Sports, I designed the "look" of the event. We had created the design the year before but the NHL strike of 2013 postponed the event a year. It was played at the Big House at University of Michigan in Ann Arbor. It was the only time in the history of the 110,000 capacity Stadium that branding was allowed. It was a sell-out crowd with a huge rating broadcast fro NBC Sports. I am proud to be involved with this event and kudos to my very special design team at Moss Sports.
A quote from Don Renzulli, Vice-President of Events at the National Hockey League:
"Last night the 2014 Bridgestone NHL Winter Classic received the award for "Sports Event of the Year"! Everyone had a major part in the success of the game on January 1 and should be proud of this accomplishment. This is the second time the Winter Classic has received this award, the first for the inaugural game in 2008. Thanks to you and your staffs for all the hard work put forth in making these games a reality. The sports world is taking notice of our games which now raises the bar for all future ones.
Everyone should take pride in what we collectively have accomplished with this event. Lets keep it going, thanks again."
Check out the link to the Business Sports Journal on the award.
Zachary's Chicago Pizza put up a small profile about me on their new web site. I thought I would share this light-hearted blog posting with you.
Click here to go to the Zachary's story on Ian Ransley.
It's a funny thing how adding a frame to a piece of art makes it, well, nicer. How you present yourself to clients is another story. I'm speaking of presenting your design work to a client. It's essential to spend some time packaging your designs when presenting to a client. You may well have created a truly exceptional design that fulfils a clients brief. The last thing you want is to present the work in such a way that the client is unable to properly visualise it's final usage. You want the client to be captivated and one of the best ways of getting this across is by showing the design in context.
The response to designs presented this way is instantaneous. It leaves no doubt in a clients mind as to the end result. Presenting designs in context is particularly useful for large format work where physical proofs are out of the question e.g. billboards, shop fronts and vehicle wraps.
Better still, is to present the design on the actual building or shop front where the design is to appear (rather than mocked up on stock imagery). When taking the original design brief, ask for a site visit.
It doesn't matter how cool that poster design is or how creative that poster is if it's not presented well. I think I've almost seen it all; stacks of crinkled paper, projects mounted horribly crooked on matte boards and scrap books of color copies.
If you don't care about your own work, why should anyone else? Create an Indesign template you can use over and over with your own logo and slug line in a corner. Create a unique information bar, buy a domain name and create a website with password protection for presenting designs and concepts to clients. Think out of the box!And most of all, make sure to let your passion, knowledge, and enthusiasm out as you discuss your work. You are selling your work but you are also selling yourself!
When pitching to a potential client or delivering concepts; how many is too many? Is more better? When designing a logo I can sometimes generate up to 20 options. I'm currently designing a branding look for a major football bowl game. I have created 6 different designs but I don't plan on showing all of them. When I'm working on a design team we will have an internal meeting to decided what are our best efforts. At our firm, we have developed a questionnaire for clients to try and pull out what they are looking for before we spin our design wheels. This doesn't work most of the time because people generally don't know what they are looking for until they see it. If you show too many design options it looks like you are not confident in what you are delivering. It's even more difficult when you are working with a committee which has people with different ideas and tastes. I personally feel 2-3 options is plenty especially if it's a design pitch. Keep it simple, too many options can be confusing. Costco does not carry too many options of each product and has far fewer overall products than other stores their size. About 1/10 as many as a regular supermarket. They believe in presenting fewer, hand picked, options to their customers and have seen how it leads to more overall sales. They not only offer most products in only one size, but they usually only offer one or two flavors as well. As designers can we learn from such retailers? Absolutely.
Check out the unique way I was promoting Ian Ransley Graphic Design 20 years ago. At about the same time I decided to silkscreen my resume on t-shirts and send them out to Bay Area design firms. It did get some attention. You can check out what I have been doing lately at www.berkeleygraphicdesign.com.
I have been designing stadium graphics for over a decade now. I have 5 Super Bowls under my belt, several NHL Winter Classics and Stadium Series games played in Yankee Stadium and Soldier Field. I have also designed for the Cal Bears, USC, San Diego State, University of Miami & Syracuse University to name a few college teams. I have designed for the Pittsburgh Steelers and the Denver Broncos. I have designed the photo collage in the Dallas Cowboys locker room. I have designed the graphics for the BCS National Championship game and the Fiesta Bowl.
I have also traveled to England and designed the graphics at Walker Stadium for the Leicester City Foxes which was a great honor having dual-citizenship in Britain and the U.S. These are just a few of the major stadium and event graphics I have designed. Please check out just a few of the more recent projects and let me know if you have any questions. Here is the link to a few photos of some of the projects I have designed. Please email me with any questions.
SELF PROMOTION ON FACEBOOK
Sharable content will put you on the fast track to acquiring new Likes but do Likes translate to payable design projects? Personally I try to promote myself un many ways online. I have a personal Facebook page and a professional Facebook page called Ian Ransley Design and Illustration. Please join it. I use it to promote my work but I also us it while I am designing or to throw up several concepts to get feedback from followers. My theory is your friends are one of the best ways to get the word out you are trying to find freelance design work.
Facebook is an ever-evolving social network which offers businesses many options to market their services. But are the main users of Facebook females between the ages of 18 to 24? Is that really the audience I want? And are most people accessing Facebook from their phones? I think Facebook is still a confusing marketing platform for businesses. Like anything ensure your audience doesn't bore of your brand due to repetition. Refresh or continue to add new content as often as possible so you stay visible and more importantly, the content is interesting. I like the platform because as a graphic designer, I get critical feedback in a safe environment. What do you think about marketing on Facebook as a freelance designer?
I am an all round graphic designer, art director and illustrator. I design logos, web sites, power point decks. You name it, I've designed it but my full-time gig for many years has been designing for Flying Colors which is now Moss Sports. This Company began the industry of "branding an event". There is a 30 year legacy of international events Moss Sports has designed. In the past decade I have designed a good many of them. I am proud of the work this team has accomplished. Here is a quick perspective a just a few of the highlights:
FLYING COLORS PAST PROJECT VIDEO
Check out the video I created of the year-long process of designing for Super Bowl XLIV in South Florida a few years back. Here is the youtube link; FLYING COLORS: THE DESIGN ROAD TO THE SUPER BOWL. Enjoy!
Ian Ransley DESIGN
Ian Ransley is a Bay Area Digital Artist, Graphic Designer and Illustrator who has designed some of the most popular large-scale sporting and corporate events in the world.