In the world of graphic design, every project presents an opportunity to transform ideas into visual masterpieces. For Ian Ransley, an experienced graphic designer, this journey has been nothing short of exhilarating. From his early days at Chevron to his recent collaborations with industry giants like Salesforce, Google, and Facebook, Ian's creative prowess has left an indelible mark on the design landscape. Join us as we explore some of his remarkable projects and delve into the creative mind behind them.
Ian's tenure as an in-house graphic designer at Chevron was a formative period in his career. During these pivotal years, he collaborated with internal clients to craft design solutions that resonated with Chevron's corporate identity. His daily tasks ranged from conceptualizing dynamic PowerPoint presentations and engaging newsletters to engineering intricate technical illustrations for publications and copyright submissions. Ian's ability to translate complex ideas into visually compelling content laid the foundation for his future endeavors.
Ascending to Art Director
After Chevron, Ian embraced a new role as Art Director at a startup, where he oversaw a talented team of three graphic designers. Together, they embarked on a mission to nurture and embody the company's brand across various platforms. This encompassed a holistic approach to digital, large-format, and print branding, showcasing Ian's versatility as a designer and leader.
A significant chapter of Ian's career unfolded at a boutique design firm specializing in sports event design. Collaborating with renowned entities like the NFL, NBA, and NHL, Ian immersed himself in projects from inception to fruition. Notably, he took personal charge of designing for three Super Bowls and conceived stadium graphics for prestigious teams such as the Pittsburgh Steelers and the Denver Broncos. These high-profile projects pushed the boundaries of creativity and solidified Ian's reputation as a go-to designer for sports events.
Collaborating with Industry Titans
In recent years, Ian has been a key player in creative projects for industry giants like George P. Johnson, Jack Morton, and MKTG. His contributions have been multifaceted, spanning client-facing presentations, branding, style guide creation, and the production of print and digital materials for vendors. His ability to adapt to the unique needs of each project and client has made him an invaluable asset to these global players.
Beyond Professional Roles
Ian's creative journey doesn't stop at the workplace. He has ventured into the realm of book design, showcased his photography on Adobe Stock, curated content for his YouTube channel, and crafted an array of emojis and icons for the Noun Project. Ian's passion for design extends to a dedicated Instagram account where he blends his Illustrator and Photoshop skills to create captivating mixed media designs that captivate audiences worldwide.
In recent collaborations with GPJ, Ian has lent his creative expertise to projects for Indeed and Snowflake, demonstrating his unwavering commitment to delivering outstanding design solutions. In parallel, he is engaged in designing menus, printed signage, and social media advertisements for the Residence Inn Hotel Berkeley and the Doubletree Berkeley Marina, further showcasing his versatility as a designer.
Ian Ransley's graphic design journey is a testament to the power of creativity and determination. With a diverse portfolio that spans industries and mediums, Ian continues to push the boundaries of design, leaving a lasting impact on every project he touches. As he embarks on new creative adventures, we eagerly anticipate the visual marvels he will conjure in the years to come. Stay tuned for more design excellence from this extraordinary graphic designer.
As we dive into the creative currents of 2023, join me on a visual journey through the latest graphic design trends that are reshaping the digital canvas! From mesmerizing color gradients to bold typography experiments, we're delving into the aesthetics that captivate and inspire. Discover how negative space evolves into a powerful storytelling tool, and how 3D elements add depth to the flat design landscape. Join the conversation on the interplay of minimalism and maximalism, and the fusion of traditional techniques with futuristic aesthetics. Whether you're a design enthusiast or a fellow artist, let's decode the visual lexicon that's redefining how we perceive design. Swipe left to uncover the magic! 🌟🔮 #GraphicDesignTrends #CreativeInnovation #2023DesignVibes #DesignInspiration
Hey there design enthusiasts and fellow creatives! 👋 Today, I'm excited to take you on a captivating journey through my evolution as a Senior Graphic Designer across various companies and industries. Buckle up, because we're diving into the colorful world of design, innovation, and visual storytelling.
🎨 A Multi-Dimensional Odyssey: From the heart of the San Francisco Bay Area, I've embarked on an extraordinary journey, shaping visual narratives that resonate. Over the years, I've been a driving force behind design innovations at startups, corporations, agencies, and even mega-events, infusing creativity into each venture.
🚀 From Startups to Giants: My journey took flight as I contributed my creative flair to startups, imprinting their identity onto the canvas of the digital world. From there, I soared into the corporate realm, collaborating with iconic brands like Facebook, Google, Cisco, and Salesforce, crafting designs that resonated globally.
🌆 Iconic Event Experiences: But it doesn't stop there! My creativity extended into the events arena. Picture this: from NFL Super Bowls and NHL Bridgestone Winter Classics to immersive conferences and exhibitions, I've curated experiences that transcend visual appeal. Notably, my touch graced events for Indeed.com, transforming them into captivating experiences.
🎉 Branding and Beyond: Branding? Yep, that's my forte! Whether it's logos that encapsulate a brand's essence or large-format environmental graphics that transform spaces, my journey is a testament to the power of visual identity.
🎨 Digital and Print Fusion: Navigating the digital realm, I've woven captivating social media visuals and icons that spark virtual engagement. But don't forget the tactile magic of print—ads that whisper stories and logos that roar identity.
🌟 Crafting Experiences: But at the core of it all, I'm a storyteller. I've huddled with creative teams, collaborated with clients, and transcended design to deliver experiences. Each stroke, each pixel, and each idea comes together to craft a narrative that speaks volumes.
So, if you're ready to explore the kaleidoscope of design through the lens of my journey, fasten your seatbelt. Join me in celebrating the past, present, and the endless possibilities of design's future. Here's to crafting legacies, one design at a time! 🎉🎨 #IanRansleyDesignJourney #DesignEvolution #GraphicDesignMagic
Graphic design is a field that has been revolutionized by advancements in technology over the past several decades. From the introduction of the first desktop publishing software to the current era of AI and cloud-based tools, technology has changed the way that graphic designers work and the skills they need to succeed. With the advent of AI and software like Canva, some have wondered if these tools are destroying careers in graphic design. The truth is, while AI and software are certainly changing the field, they are not destroying it.
One of the ways that AI and software are changing graphic design is by automating some of the routine tasks that designers used to do by hand. For example, AI algorithms can now generate simple designs and layouts, leaving designers free to focus on higher-level creative tasks. This can lead to increased efficiency and creativity, as designers are no longer bogged down by the time-consuming process of putting together a basic design.
Another way that AI and software are changing graphic design is by making design more accessible to a wider range of people. Tools like Canva, for example, allow anyone to create professional-looking designs, regardless of their level of design expertise. This can be seen as both a blessing and a curse for graphic designers. On one hand, it increases the overall demand for design services, as more people need design work done. On the other hand, it also means that designers face more competition from those who are using AI and software to create designs.
Despite these changes, the role of the graphic designer is not going away. In fact, designers who embrace AI and software and use them to their advantage are likely to have a competitive edge over those who don't. For example, designers who collaborate with AI algorithms to generate designs and then fine-tune them by hand can create unique, high-quality designs that set them apart from others. Additionally, designers who continue to develop their skills and stay up-to-date with new technology will be more likely to succeed in the future.
In conclusion, the graphic design industry is being impacted by AI and software like Canva, but it is not being destroyed. Instead, these tools are changing the field and the skills required to succeed in it. Graphic designers who embrace AI and software and use them to their advantage will be more likely to thrive in the future. So, rather than being a threat to graphic design careers, AI and software like Canva offer new opportunities for designers to showcase their skills and creativity.
#graphic design blog #canva #graphic design careers
Print design, which refers to the creation of visual designs for print media such as brochures, flyers, posters, and business cards, has been a popular form of design for decades. With the rise of digital media and the increasing reliance on screens for communication and information, it is natural to question whether print design is still necessary in 2023. The answer is a resounding "yes".
While digital media has certainly changed the way people consume and interact with information, it has not completely replaced print design. In fact, many businesses and organizations still use print design to promote their products and services, reach new customers, and build their brand. This is because print design offers several benefits that cannot be replicated by digital media.
First, print design is tangible. People can hold it in their hands and keep it for reference, making it a lasting form of communication. This is particularly true for marketing materials like brochures and flyers, which often contain important information about a business and its offerings. When someone receives a printed piece, they are more likely to remember its content and keep it for future reference, compared to a digital piece that can easily be forgotten or deleted.
Second, print design is often more personal and engaging than digital design. This is because it is designed to be experienced by a single individual, rather than seen on a screen by many people at once. This allows for a more intimate connection between the design and the viewer, making it more impactful and memorable.
Third, print design can be more versatile than digital design. For example, it can be used in a variety of settings, such as trade shows, events, and direct mail campaigns. This allows businesses to reach new audiences and deliver their message in a variety of ways.
In conclusion, while digital media has certainly changed the way people consume and interact with information, print design is still an important and necessary form of design in 2023. Its tangible, personal, and versatile nature makes it an essential tool for businesses and organizations that want to reach new customers and build their brand. So, if you are a business owner or marketer, don't underestimate the value of print design in your marketing mix.
Design Trends in 2023
Design has always been a crucial aspect of how we perceive and interact with the world around us. It influences the way we think, feel and act, and has a profound impact on the products, services and experiences we create. In 2023, we can expect to see a number of new design trends emerge, reflecting changing preferences and priorities.
This is something I am very interested in. I've been through the Google certificate program but it is still a very new and expanding field of marketing. Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
There are some software out there that can help get people to your website using such programs as
Long Tail Pro.
With Long Tail Pro, all it takes is a single seed keyword to get up to 400 long tail keywords within seconds.
Need to find keywords that meet your preferences fast?
No problem — just create filters based on your average CPC bid, search volume, rank value, and many more. Say goodbye to never-ending spreadsheets and simplify your keyword selection process!
Check Out What’s Working for Your Competitors
Sometimes, the best way to do keyword research is to let your competitors do all the work.
By switching to the Competitor Keywords mode, you start with a competitor’s page or domain URL and watch as Long Tail Pro dissects their keyword strategy. Compare the keyword suggestions using all the metrics that matter.
Skip the number crunching and get straight to keywords that are proven to work!
Get to Know Your Keywords More
Already got the keyword you need?
Be sure it leads to profitable results. Use Long Tail Pro to pull up keyword metrics in an instant and understand how well it’ll work for your campaign.
Up to 200 manual keyword entries can be done at a time — nothing to slow you down!
Remember ABC's Wide World of Sports with host Jim McKay? The agony of defeat? You purchase this shirt form Etsy! Wide World of Sports Logo Shirt on Etsy. #etsy #abcsports #wideworldofsports
My new poster"San Francisco - Party Town" is now available on Etsy!
You can purchase the San Francisco poster on Etsy here.
The poster references the Salesforce Tower, The Golden Gate Bridge, Coit Tower and more.
Ian Ransley DESIGN
Ian Ransley is a Bay Area Digital Artist, Graphic Designer and Illustrator who has designed some of the most popular large-scale sporting and corporate events in the world.