PRINT IS NOT DEAD

For the past 18 months I have been contracting at various creative agencies in the Bay Area. I work with a lot of younger designers and the comment that keeps coming up is "print is dead". These designers are shying away from print and don't seem to know what a Pantone color is or what a bleed or die-line is. I have always felt digital design and web graphics very easy compared to print production. There are so many things that can go wrong with a print file that can be costly from wrong substrates to photo resolutions. I like these challenges and contrary to the common beliefs of the creative community, print his very much alive! It is striving in the events world. Maybe way-finding meter boards are being replaced for digital signage in places but there is still a place for the foam core  meter board placed outside a break-out room. Fabric banners, adhesive vinyl and large-scale static signage is still used in corporate conferences and meetings. I preach to the longer designers to learn how to set up print files, it will set you a part!