Currently, social media marketing is one of the most fierce weapons that brands have in their arsenal which they can use to target their audience. So, it is imperative for businesses to understand and accept the importance of graphic design in social media marketing for their brands.
Even if this prediction is not correct (eh!), you still get the gist; right?!
The popularity of social media platforms has skyrocketed in the last decade with billions of users having their accounts on at least 4 of the top 10 of these platforms.
And, it is graphic design that plays an increasingly important role in not only building brand awareness and recognition but, also attracting the user's attention as well.
So, if you’ve been neglecting your social media designs considering them to be of least importance, it’s about time for you to rectify the mistake and build up your brand’s identity.
In this article, we will discuss some very crucial points that will reflect the importance of graphic design in social media marketing and why you must start focusing on it right away.
Makes it look professionalOne of the very first objectives for any business setup should be to provide an all-out professional image of their brand. Irrespective of the platform you are using to communicate with your audience (whether digital or traditional), the users must get the idea of your brand as a thorough professional one.
Imagine a huge chunk of your potential customer group comes across one of your brand’s posts on Instagram that has dull colors or is missing your brand’s logo.
Not a pleasant picture to imagine we reckon!
It is exactly to avoid such adverse situations to occur that you need to have professional graphic design in social media.
Provides the expected brand recognitionSocial media is all about graphics. Visual content such as images, graphics and infographics often receive higher engagement on social media than posts containing text only.
So, if you let your customers remember you through your social media designs, they will come back sooner or later to learn more about your products or services.
In fact, there is a higher probability of them spreading the word and sharing your work with their friends and peers
This, also, raises another very important aspect to create brand recognition through graphic design in social media marketing; consistency. The more consistent your social media designs are, throughout, the easier it will be for your target consumers to recognize your brand.
And this consistency comes with professionally designed graphics.
Works on the attention spanSeveral researches have shown that the average human attention span is not more than 7 to 8 seconds.
Now, social media is an endless pool of visual and textual content for the audiences to go through. Users often simply scroll through their feeds without really paying attention to the posts therein. And, the ones they do pay attention to get less than one minute of their time.
With so much content on offer to go through and so less time to get the attention
Given that you only have a few seconds to catch their attention and a minute to stimulate their interest, it all comes down to the social media designs and their effectiveness. It is potentially very hard to acquire attention in such short duration through texts, or at least text alone.
Therefore, good graphic design in social media marketing is crucial to get your target audience’s attention as well.
Caters to the ‘Digital Natives’As the name suggests, "Digital natives" is a term for the generation born during or after the advent of digital technology. They are largely familiar only with the instantaneous gratification that comes through the use of digital cameras, computers, or smartphones.
And, since, this generation forms a huge section of social media users, spending a generous amount of time online, it is no surprise that they are bombarded with professionally designed graphics for advertisements and promotional materials.
Digital Natives are, more often than not, the target market for many businesses, and grabbing their attention takes eye-catching graphic design on both social media pages and in videos.
They know what is “attractive”!
So, if your social media posts, banners, or other visual elements don’t stack up to their standards, you have very little chance of ever getting their attention.
Outsourcing graphic design services to a professional agency such as GraphicsZoo can, therefore, help you with this particular dilemma by creating dazzling and impressive images to post on your wall and stimulate the interest of this new generation.
Sends across a clear messageThere is a very popular idiom that says, “A picture is worth a thousand words”.
This idiom is a fantastic and on-point example to explain the importance of professional graphic design in social media marketing for a brand.
Remember the fun fact on Infographic we shared earlier in this article, and how it is the kind of content that is more likely to get shared on social media?
Well, all this only makes it more substantial than, using images not only helps your brand is getting the attention of your target customers but, also communicates the message in the clearest manner.
Yes, you can always create a detailed blog to provide information about your products and services. But, that won’t work on social media (at least, not without a proper social media design for the post).
To sum it all up,
Here’s what good graphic design in social media marketing does to your brand;
·It captivates the user's attention at the very first look.
·A good design has a better chance of being remembered and also if users relate to the image they may end up sharing it. So good designs equal more engagement!
An attractive graphic design in social media marketing creates a very positive image and builds brand recognition.
·People don’t like reading the text and tend to acquire new knowledge by visual contact and react on the basis of what they see.
·Social media designs are not only used to advertise the company’s products but also can be used to convey a company’s culture, values, and vision. A good design can express what your brand stands for.
Ian Ransley DESIGN
Ian Ransley is a Bay Area Digital Artist, Graphic Designer and Illustrator who has designed some of the most popular large-scale sporting and corporate events in the world.