2021: FACEBOOK SOCIAL MEDIA AD SIZES

To make life a little easier for us designers; here are some recommended Facebook image sizes for 2021:

• Facebook profile picture size: 180 x 180
• Facebook cover photo size: 820 x 312  
• Facebook link image size: 1200 x 630   
• Facebook image post size: 1200 x 630  
• Facebook highlighted image size: 1200 x 717  
• Facebook event image size: 1920 x 1005 
• Facebook group cover image size: 1640 x 856 
• Facebook video size: 1280 x 720  
• Maximum Facebook video length: 240 minutes  
• Facebook image ad size: 1200 x 628  
• Facebook video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported  
• Facebook Story ad size: 1080 x 1920 
• Facebook messenger image ad size: 1200 x 628 

A quick tip: The attention span of the audience is extremely short on social, so try to keep Facebook videos as short as possible. While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds. ​