This was my 5th NHL outdoor hockey game as design lead of the 2015 game played at Nationals Ballpark in Washington D.C. It seems every year the number of days our design staff has to site vista, concept, present and present again and again to the lea due gets shorter and shorter. When this happens production times get tighter and there is no room for error but with these shorter timelines the chances of error double. WE don't have the time to proof and get physical proves back to us.
All in all it was a great design success. I was happy with 99% of it. The scope of the project entails covering the stadium field walls, multi-level fascias, any unapproved sponsors, the outdoor rink, entertainment stags, street banners, entrances, host hotels, a spectator plaza for fans, team suites, private parties and all retail venues. It's a massive design undertaking but we seem to pull it off with a quality design crew.
More on the event;
The 2015 NHL Winter Classic was an outdoor regular season National Hockey League (NHL) game played on January 1, 2015, at Nationals Park in Washington, D.C. The game, the seventh Winter Classic, matched the Chicago Blackhawks against the Washington Capitals; the Capitals won, 3–2, after scoring the go-ahead goal with less than 13 seconds remaining in regulation play. The game garnered an attendance of 42,832, and was televised nationally in the United States on NBC and in Canada on CBC.
The 2015 Winter Classic marked the Capitals' second victory in as many outdoor games (the first being in the 2011 NHL Winter Classic), and the Blackhawks' second loss in three outdoor games (the previous two being a loss in the 2009 NHL Winter Classic and a victory in the 2014 NHL Stadium Series). The game is one of two to be held outdoors during the2014–15 NHL season, the other being the 2015 NHL Stadium Series in February.
Working for Flying Colors/Moss Sports for over a decade I was involved in the design and redesign of the field level and fascia designs for the Allstate Sugar Bowl which has added to the success on ESPN.
Allstate Sugar Bowl Is Most Watched Cable Program Ever
Sunday, January 4, 2015
The 81st edition of the Allstate Sugar Bowl, which doubled as a College Football Playoff Semifinal on Jan. 1, was the most watched program in cable television history. The game, which saw Ohio State defeat Alabama, 42-35, on ESPN, delivered a 15.2 rating, averaging 28,271,000 viewers.
This year's game was the highest-rated Sugar Bowl since the 2000 contest when Florida State held off a furious charge by Michael Vick and Virginia Tech to capture the BCS National Championship. That game, broadcast by ABC, garnered a 17.5 rating.
The other half of ESPN's inaugural College Football Playoff Semifinal doubleheader, the Rose Bowl Game Presented by Northwestern Mutual, also delivered tremendous numbers. Despite being a lopsided 59-20 win for Oregon over Florida State, the game posted a 14.8 rating with an average of 28,164,000 viewers.
"These record-setting numbers illustrate the enormous fan interest in college football and the wide-ranging appeal of the new College Football Playoff format," said John Wildhack, ESPN executive vice president, programming and production. "We are excited to build upon this success when we showcase the first-ever College Football Playoff National Championship on ESPN on January 12."
Both games generated significant increases over the ESPN bowl games in the respective January 1 time slots a year ago: a 51 percent increase in viewership for the Rose Bowl Game (vs. 18,636,000) and 150 percent increase for the Sugar Bowl (vs. 11,304,000). The ratings rose 45 percent (from 10.2) and 130 percent (from 6.6), respectively.
ESPN programming now holds the largest 18 audiences in cable television history, and 36 of the top 40.
* The Sugar Bowl now stands as the best college football game ever on WatchESPN based on unique viewers and minutes viewed. Check out the article:
Check out the poster I designed for the Berkeley Lawn Bowling Club. http://berkeleylawnbowling.org/best-retro-sport-plus-solano-stroll/
Maybe this is more of a personal rant but I am asked all the time to literally do design favors for people. I don't mind this when a close friend asks me but it got me wondering if attorneys and doctors get bombarded with requests to take a case for free or check a pulse on the house.
I've been asked to do posters, t-shirt designs and even logos for free. I like the barder idea trading design for a dinner or a day at the spa but people don't realize the time it takes to come up with a concept and execute it not to mention the cost of the software to create such designs. Now, I do well as a designer but us creatives need the most robust computers and many designers prefer to work on Macs. This little machine can cost over 3 grand! The software can cost hundreds for annual upgrades. I'm just sayin'.
Baylor Fredrickson is still waiting for his match.
The 6-year-old Albany boy was recently diagnosed with leukemia and given just a few months to live unless a compatible bone marrow donor was found.
Because Fredrickson is of mixed Japanese and German descent, he needs a nearly perfect match, which would likely come from a donor of mixed Asian and Caucasian descent.
Fredrickson’s cause gained momentum when author Michael Lewis, who coached the boy’s little league team, shared a plea on Facebook for potential donors to come forward.
There are pros and cons to getting a graphic design degree. One of the biggest cons is that design degrees are expensive. Also, the courses can be intense. But, getting a graphic design degree does have its benefits. Most importantly, the degree gives a graphic designer credibility in the design world. If a student wants to work for a top design firm, they will find that having a degree or advanced degree in graphic design is important, if not necessary.
There are a lot of opinions about a degree in the arts. A college degree has gotten so expensive you have to weigh the tuition costs with salary return in the future. Personally, I decided to go to a 4-year school so if I couldn't earn a living as a designer I would have a degree from a decent, accredited 4-year institution. I went to UC Davis in the mid-80's just before computers took over the arts. At the time I think the tuition was roughly $5000 a year. I went through the design program with an emphasis on business graphics. I thought it would be crazy getting a fine arts degree. I would probably be selling silkscreened t-shirts on Telegraph Avenue in Berkeley if I had got that degree. At Davis I learned drafting, painting, pen and ink, collage and much more. I felt the most valuable thing I got out of the program was the critique sessions. This involved 30 design students who would collect in a room and put up their own projects on a wall. We would pick apart each student's piece. It was rough at times but it taught me to have a tough skin. It also gave me the ability to speak, "design". I could put my thoughts into constructive feedback to the other students. I do wish there was a class on the business of graphic design. I think many designers have no sense how to run a design business or what it takes to run a successful freelance business.
I learned the computer while working at Chevron as an in-house designer. I am grateful I did learn to actually draw and draft at school instead of the computer. I think many design students only work on the computer these days. Knowing the Adobe Creative Suite is one thing but using pen and ink is another. I also think you either have it or you don't. Just like if you can sing or you can't. You are born with "it" or not. I don't think any program in the world can teach you creative talent.
It's a tough profession. I continually have had to pay my dues every time I start a new job. The college degree will get you an interview but it's about your experience every employer is looking at. No one teaches production design but I am constantly looking for designers who have been in a fast-paced, team oriented environment to get the job done. 80% of the time as a designer is spent doing mechanicals, presentations or production art. You have to enjoy or this gig is not for you. I digress, a graphic design degree not only increases your chances of getting a design job, it also increases your level of income and some top agencies won't even consider a designer without a design degree.
The 2014 Bridgestone NHL Winter Classic took home best sporting event of the year from the Business Sports Journal. Why this is significant for me personally? I was the designer of the event! Designing for a Berkeley-based design firm called Moss Sports, I designed the "look" of the event. We had created the design the year before but the NHL strike of 2013 postponed the event a year. It was played at the Big House at University of Michigan in Ann Arbor. It was the only time in the history of the 110,000 capacity Stadium that branding was allowed. It was a sell-out crowd with a huge rating broadcast fro NBC Sports. I am proud to be involved with this event and kudos to my very special design team at Moss Sports.
A quote from Don Renzulli, Vice-President of Events at the National Hockey League:
"Last night the 2014 Bridgestone NHL Winter Classic received the award for "Sports Event of the Year"! Everyone had a major part in the success of the game on January 1 and should be proud of this accomplishment. This is the second time the Winter Classic has received this award, the first for the inaugural game in 2008. Thanks to you and your staffs for all the hard work put forth in making these games a reality. The sports world is taking notice of our games which now raises the bar for all future ones.
Everyone should take pride in what we collectively have accomplished with this event. Lets keep it going, thanks again."
Check out the link to the Business Sports Journal on the award.
Zachary's Chicago Pizza put up a small profile about me on their new web site. I thought I would share this light-hearted blog posting with you.
Click here to go to the Zachary's story on Ian Ransley.
It's a funny thing how adding a frame to a piece of art makes it, well, nicer. How you present yourself to clients is another story. I'm speaking of presenting your design work to a client. It's essential to spend some time packaging your designs when presenting to a client. You may well have created a truly exceptional design that fulfils a clients brief. The last thing you want is to present the work in such a way that the client is unable to properly visualise it's final usage. You want the client to be captivated and one of the best ways of getting this across is by showing the design in context.
The response to designs presented this way is instantaneous. It leaves no doubt in a clients mind as to the end result. Presenting designs in context is particularly useful for large format work where physical proofs are out of the question e.g. billboards, shop fronts and vehicle wraps.
Better still, is to present the design on the actual building or shop front where the design is to appear (rather than mocked up on stock imagery). When taking the original design brief, ask for a site visit.
It doesn't matter how cool that poster design is or how creative that poster is if it's not presented well. I think I've almost seen it all; stacks of crinkled paper, projects mounted horribly crooked on matte boards and scrap books of color copies.
If you don't care about your own work, why should anyone else? Create an Indesign template you can use over and over with your own logo and slug line in a corner. Create a unique information bar, buy a domain name and create a website with password protection for presenting designs and concepts to clients. Think out of the box!And most of all, make sure to let your passion, knowledge, and enthusiasm out as you discuss your work. You are selling your work but you are also selling yourself!
Ian Ransley DESIGN
Ian Ransley is a Bay Area Graphic Designer and Illustrator who has designed some of the most popular large-scale sporting and corporate events in the world.