Designing the Look of the Solano Stroll for 7+ Years

For more than seven years, I’ve had the privilege of creating the visual identity for one of the Bay Area’s largest and most beloved community events — the Solano Stroll. Every September, over 100,000 people gather along Solano Avenue to enjoy live music, local food, art, and the vibrant spirit of our neighborhoods in Berkeley and Albany.
As the lead designer for the Solano Avenue Merchants Association, my work goes far beyond just a single poster. Each year, I design the event poster, postcards, t-shirts, tote bags, print ads, and social media graphics that together set the tone for the entire festival. My goal is always to capture that special mix of local charm, energy, and inclusivity that makes the Stroll so unique.
Over the years, I’ve experimented with bold colors, playful typography, and fresh illustration styles to keep the visuals exciting while maintaining a recognizable brand for the event. Seeing my designs walking down the avenue on t-shirts and tote bags — or posted in shop windows from one end of Solano to the other — is one of the most rewarding parts of my work.
The Solano Stroll isn’t just an event; it’s a tradition that brings our community together. I’m proud to contribute my skills to something that celebrates the best of the Bay Area. Here’s to many more strolls — and many more designs that help bring people to them. #solanostroll #ianransley #posterart