And yet… it feels like everything else does now.
We’re living in a “bullet point” world--
where attention spans are shorter than ever,
and nuance gets stripped down into quick, digestible fragments.
But design doesn’t work that way.
It lives in:

• messy collaboration
• production constraints
• late-night fixes
• real-world decisions that actually ship

None of that fits neatly into a one-page summary.

So what’s a better way to hire designers?
Here’s a thought:
1. Paid trial week > 5 rounds of interviews
Give a real problem. See how they think, communicate, and execute.
2. Case studies > credentials
Show me what broke, what changed, and what actually shipped.
3. Process > polish
The middle is where the real skill is—not the final mockup.
4. Conversations > interrogations
Make interviews feel like working sessions, not scripted Q&A.

The resume isn’t dead… but it’s not the signal anymore.
It’s just the checkbox.
The real differentiator?
•  How you think
• How you solve
•  How you deliver in the real world

If everyone’s resume looks the same…
maybe we’re looking at the wrong thing.

Curious how others are approaching this--
Are resumes still useful for hiring designers, or just a formality?

#design #graphicdesign #uxdesign #productdesign #creativecareers #hiring #designprocess #portfoliodesign #creativelife #designthinking #designerresume

The projects that hit—the ones people photograph, share, talk about—aren’t perfect.
They’re intentional.
They have edges.
They make choices.
They say something clearly enough that you can agree with it or hate it—but you can’t ignore it.
That’s especially true in experiential and environmental design.
When you’re building something people physically move through—an event, a space, a branded environment—you don’t get the luxury of being forgettable. You either create a moment… or you create noise.

I design for both worlds.
One day it’s social, campaigns, and content built to stop the scroll.
The next, it’s 60-foot graphics, wayfinding systems, and environments that thousands of people move through.
Same goal, different stakes:
→ On screen: get attention in seconds
→ In real life: guide people without them even thinking about it
Over the past few years, I’ve been doing both — creating digital and physical experiences for brands like Google, Stripe, and Nissan.
Because the best design doesn’t live in one place anymore.
It has to work everywhere.
If you’re building something that spans digital and real-world experience — that’s exactly where I thrive.
Let’s connect.
#GraphicDesign #ExperientialDesign #EnvironmentalDesign #BrandDesign #CreativeDirection #EventDesign #SocialMediaDesign #DesignThinking #VisualDesign #FreelanceDesigner #DesignLife #CreativeWork #BayAreaCreatives